Meet Ed Forteau
About the Authentic Connections Revolution
Ed Forteau is a seasoned marketing consultant and coach with over 30 years of experience. As the founder of Win/Win Professional Marketing & Sales Association, Ed has witnessed firsthand the number one challenge businesses in the B2B market face: the struggle to acquire new clients. This challenge persists regardless of how successful or established a business might be.
For many professional service providers, client acquisition seems to be an endless struggle. It doesn’t matter how well a business is doing; the need for a reliable, predictable, and consistent method for acquiring clients never goes away. Clients are the lifeblood of any business, and leads are the oxygen that keeps it alive.
Over the years, Ed has seen businesses rely heavily on the unpredictability of networking and referrals. While these methods can be valuable, they cannot be depended upon when a new client is urgently needed. Ed has always been a proponent of businesses taking control of their client acquisition processes, ensuring they have systems in place that consistently and predictably bring in new business.
Ed created a solution to this perennial problem: The Strategic Ally Method. This innovative approach provides a foundational process that withstands the test of time, ensuring businesses can consistently and predictably acquire new clients each month without fail. The Strategic Ally Method has proven to be effective, transforming LinkedIn networking by emphasizing genuine relationships and mutual support.
After graduating with two engineering degrees, Ed quickly pivoted to marketing and sales, driven by his passion for helping businesses grow. His philosophy, “It’s easier to make a friend than to make a sale,” underscores his commitment to authentic, impactful business interactions.
Through Win/Win Professional Marketing & Sales Association and his other ventures, Ed continues to be the trusted business growth partner for professional services business owners. He provides them the tools, and process, to empower them to compete and succeed in the 21st century.
Join Ed in transforming your approach to client acquisition and discover the power of The Strategic Ally Method. Experience how building genuine connections can lead to sustained business growth and success.
